

Every top-producing agent runs on systems — and the Realtor CRM Blueprint shows you how to build yours. Learn how to capture leads, automate follow-ups, and stay top-of-mind without sacrificing personal connection. This visual guide breaks down everything from automation funnels to CRM integrations, giving you the clarity and structure to scale confidently.



Your most valuable leads are the ones you’ve already served. The Client Retention System teaches you how to transform satisfied clients into repeat business through consistent, genuine follow-ups. Learn how to maintain visibility, celebrate milestones, and automate check-ins — all while keeping your interactions personal and authentic.
Retention costs represent the ongoing effort to keep existing clients engaged and satisfied. These are typically low but yield high returns.
Client appreciation events
Automated email follow-ups
Home anniversary check-ins
Market update texts or newsletters

Acquisition costs reflect the marketing and time investment needed to attract new clients. On average, it costs five times more to acquire a new buyer or seller than to retain an existing one.
Online ads and lead generation campaigns
Social media marketing
Networking events and open houses
Initial consultation and prospect nurturing





This illustration is for discussion purposes only and not a commitment to lend. Figures are estimates and subject to change. Consult your licensed loan officer for exact terms, eligibility, and disclosures appropriate to your state and program. Sun West Mortgage Company, Inc. (NMLS ID # 3277, nmlsconsumeraccess.org). Equal Housing Lender.